$50–100M
Target revenue across the portfolio
5-8
Companies over a 10-year horizon
1945
Founding of our anchor brand, Wilt-Pruf
Responsible from the
Ground Up.
We create the standard when it comes to connecting consumers and professional applicators to products that are safer for people, pets, and the environment - without sacrificing performance.
Better for you,
better for our planet.
We build and acquire environmentally responsible, soil-safe, garden brands, anchored by a company with a 75-year track record of doing exactly that. Brands who have already done the hard work of developing efficacy data and getting formally registered are difficult to replicate quickly – which is exactly what makes them durable long-term.
Long-term Value Creation
We acquire operating businesses with real revenue and real regulatory standing — not concepts. Capital structure is set deal-by-deal, not forced into a single template.
Bolt-on Growth
Each addition to the portfolio is evaluated for how it strengthens the others — shared channel relationships, manufacturing, or category adjacency.
The Bio-Rational Standard for Every Brand
Our brands are measured against a five-gate standard for human and environmental health — our working definition of “bio-rational.”
Human safety profile
Low acute and chronic toxicity to the people applying and living around the product.
Non-target species impact
Minimal harm to pollinators, pets, aquatic life, and beneficial soil organisms.
Environmental persistence
Breaks down rather than accumulating in soil or water systems.
Regulatory standing
Registered and defensible under current EPA and state frameworks — not dependent on a loophole.
Demonstrated efficacy
Performs well enough that a professional or homeowner will choose it on merit, not obligation.
Our BrandsFounded 1945
Wilt-Pruf Products, Inc. is the original anti-transpirant brand — a protective coating that reduces moisture loss in plants during transplanting, winter exposure, and drought stress. Eight decades in, it remains the standard reference point professionals and serious gardeners turn to for the category it created.
Visit Website
Anti-transpirant / plant protection
Pro landscape, e-commerce, retail
Anchor asset
How It Works We operate as a team of experts,
committed to the growth and success.
Patient Capital
We are underwriting a decade, not a fund cycle. Decisions are made for the business we'll own in 2036, not the next quarter.
Operational Involvement
We're not a passive holding shell. Leadership works alongside portfolio brands on channel, e-commerce, and category strategy.
Disciplined Skepticism
Every acquisition is scored against the same standard. Enthusiasm for a brand's mission never substitutes for its numbers.